Flora Urbana
A body of print work inspired by the concept of 'Flora for the urban jungle'.
As our cities grow and swathes of concrete and advertising colonise our spaces, nature is forced to adapt. Playing on the connection between paper and leaves, these prints were developed as posters to replace advertising. in a world increasingly governed by technology, Nature is forced to find new ways to compete.
Consider this an advertising campaign for Nature, designed to promote its significance through the the use of a leaves as icons.
Translating the language of nature into the contemporary visual currency of advertising: billboards, street posters, clothing and merchandise brings nature into the urban mix and reminds us that we need leaves to live.
A body of print work inspired by the concept of 'Flora for the urban jungle'.
As our cities grow and swathes of concrete and advertising colonise our spaces, nature is forced to adapt. Playing on the connection between paper and leaves, these prints were developed as posters to replace advertising. in a world increasingly governed by technology, Nature is forced to find new ways to compete.
Consider this an advertising campaign for Nature, designed to promote its significance through the the use of a leaves as icons.
Translating the language of nature into the contemporary visual currency of advertising: billboards, street posters, clothing and merchandise brings nature into the urban mix and reminds us that we need leaves to live.
Beautiful Things
An innovative print business and gallery that supports local artists and good causes.
Beautiful Things is a dynamic business run by outstanding humans who are passionate about supporting the local arts scene here in New Zealand. They offer artists the opportunity to exhibit their work both online and in their gallery space on East Street, off K Rd in central Auckland. Their approach to printmaking is bespoke; utilising leading print technologies to print designs on a multitude of products printed on demand. Their model results in less excess, lower costs than screen printing and they support the artists they represent by going 50/50 with them on all sales. You can be assured that your purchase is helping local artists continue to pursue their dreams.
Thank you for your support
An innovative print business and gallery that supports local artists and good causes.
Beautiful Things is a dynamic business run by outstanding humans who are passionate about supporting the local arts scene here in New Zealand. They offer artists the opportunity to exhibit their work both online and in their gallery space on East Street, off K Rd in central Auckland. Their approach to printmaking is bespoke; utilising leading print technologies to print designs on a multitude of products printed on demand. Their model results in less excess, lower costs than screen printing and they support the artists they represent by going 50/50 with them on all sales. You can be assured that your purchase is helping local artists continue to pursue their dreams.
Thank you for your support
